Media Kit · 2026
Reach Stockholm's curious visitors
MyStockholm is the leading independent English-language city guide for Stockholm. Connect your brand with visitors planning their trip and locals discovering the city.
~ 220k
monthly readers
68 %
international visitors
12k
newsletter subscribers
4:12
avg. session time
Digital
Display & native rates
All prices in SEK, exclusive of VAT. CPM = cost per 1 000 viewable impressions. Pricing is benchmarked against the Nordic city-guide and travel-media average.
Display banner (run-of-site)
Leaderboard / MPU / mobile sticky · viewable CPM · benchmarked to Stockholm local-press 70–130 SEK range
95 SEK
Premium category sponsorship
Section takeover on Attractions, Events or Food & Drink · in line with Schibsted Content Display 140 / Billboard 180
160 SEK
Sponsored article (native)
Written by our editors, kept live 12 months, social push included · Stockholm native band 8–18k SEK
13 000 SEK / piece
Newsletter slot
Weekly English newsletter, ~12 000 engaged subscribers · midpoint of Stockholm local newsletter 4–12k
8 000 SEK / send
Homepage hero takeover
Above-the-fold hero with brand video / image · priced against premium Welcome Page CPMs
32 000 SEK / week
Packages
Bundled digital campaigns
Monthly bundles with priority placement. Cancel any time after the first month.
Package
City Starter
16 000 SEK / month
- 150 000 display impressions
- 1 newsletter inclusion
- Brand listing on Practical Info
Most popular
Capital Reach
38 000 SEK / month
- 400 000 display impressions
- 1 sponsored article
- 2 newsletter inclusions
- Priority placement in category
Package
Royal Suite
78 000 SEK / month
- 1M display impressions
- 2 sponsored articles
- Weekly newsletter slot
- 1 homepage takeover week
- Custom analytics dashboard
MyStockholm Magazine — print rates
Seasonal print edition distributed across Arlanda, premium hotels and tourist centres. Print run: 35 000 copies, 4 editions/year. Prices in SEK, per insertion, ex. VAT.
| Format | Rate |
|---|---|
| Inside full page (A4) | 29 500 SEK |
| Inside half page | 18 500 SEK |
| Inside quarter page | 10 500 SEK |
| Back cover | 52 000 SEK |
| Inside front / inside back cover | 42 000 SEK |
| Advertorial spread (2 pages) | 58 000 SEK |
Series discounts: 2 editions −10 %, 4 editions −20 %.
Get in touch
Let's build your Stockholm campaign
Tell us a bit about your brand and goals — we'll come back within two business days with availability and a tailored proposal.
MyStockholm · Marketing Department · Stockholm, Sweden
Use the form — we reply within two business days.